What is Yandex Direct Manager?
Yandex Direct Manager is an AI service and MCP connector for Yandex Direct. It connects Claude or ChatGPT to an advertising account, allowing campaign management directly through conversation.
How to use Yandex Direct Manager?
Add the connector URL https://app.marketscore.ru/api/mcp to Claude or ChatGPT and authenticate via OAuth. For local clients (Cursor, VS Code, Cline) use the mcp-remote bridge. A Yandex Direct Manager account (Prof or Agency tariff, 7‑day free trial) is required.
Key features of Yandex Direct Manager
- 50+ tools for campaign management and analysis
- Campaign statistics by periods and slices (devices, gender, age, sites, geo)
- Identify inefficient spending (ROAS < 1, spend without conversions, wasteful placements and keywords)
- Pause campaigns, adjust strategy, daily/weekly budget, minus-words, bid adjustments, keywords
- AI insights: spend forecast, account audit (score 0–100), performance diagnostics, weekly brief
- Portfolio view across all accounts for agencies
Use cases of Yandex Direct Manager
- Optimize ad campaigns by detecting and pausing underperforming keywords or placements
- Get automated weekly briefs and account health scores for quick reporting
- Adjust budgets, strategies, and bid corrections through natural language
- Manage multiple client accounts with a portfolio dashboard for agencies
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