Ask about your Amazon business in plain English and get answers from your own Seller Central and Amazon Ads data, synced and reconciled by Seller Labs.
What you can do
- True SKU profit: net profit per SKU with your own COGS, after Amazon fees, refunds and ad spend. Upload or download COGS from the chat.
- Inventory: FBA stock levels and days of cover, so you see stockouts coming.
- Buy Box and traffic: Buy Box %, sessions and conversion rate by ASIN, plus order history.
- Ad budget pacing: compare today's hourly ad spend against live daily budgets.
- Manage Sponsored Products: create campaigns, keywords, negative keywords and product ads; change bids and states; move keywords between ad groups.
- Update Sponsored Brands and Display: list and update campaigns and ad groups.
- Guardrails on changes: budget increases above 2x your 30-day average daily spend, and new campaigns on ASINs with under 14 days of FBA supply, are blocked until you confirm.
- Raw reports and SQL: download Amazon SP-API reports or run read-only SQL against your Data Hub.
Works with
Claude (Desktop, Code, claude.ai), ChatGPT, Cursor, VS Code, Grok and any MCP client that supports Streamable HTTP with OAuth.
Setup
Claude Code:
claude mcp add seller-labs-amazon-mcp --transport http https://ignite-api.sellerlabs.com/mcp
Other clients: add https://ignite-api.sellerlabs.com/mcp as a remote MCP server and sign in with your Seller Labs account when prompted.
Tools (35)
Profit and data: execute_sql, get_table_info, get_org_info, download_spapi_report, cogs_download, cogs_upload, list_context_topics, get_context_document, search_context_files
Sponsored Products: list_sp_campaigns, create_sp_campaign, update_sp_campaign, list_sp_ad_groups, update_sp_ad_group, list_sp_keywords, create_sp_keywords, update_sp_keyword_bid, update_sp_keyword_state, move_sp_keywords, list_sp_negative_keywords, create_sp_negative_keywords, delete_sp_negative_keywords, list_sp_product_ads, create_sp_product_ads, update_sp_product_ad_state
Sponsored Brands: list_sb_campaigns, update_sb_campaign, list_sb_ad_groups, update_sb_ad_group
Sponsored Display: list_sd_campaigns, update_sd_campaign, list_sd_ad_groups, update_sd_ad_group
Account: get_ads_connection_status, seller_labs_submit_feedback
Built by Seller Labs: https://www.sellerlabs.com/amazon-mcp/
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