Overview
What is Adweave Meta Ads?
Adweave Meta Ads is a Model Context Protocol (MCP) server that provides 60+ tools for Meta Ads campaign management and AdWeave-specific workflow features. It includes campaign management, creative management, audience targeting, performance insights, brand context, AI foundation tools, methodology library, competitor intelligence, and Instagram posting. It can be used standalone from any MCP client or orchestrated by the AdWeave plugin.
How to use Adweave Meta Ads?
Add a config entry to your MCP client (e.g., Claude Desktop, Cursor) with the endpoint https://mcp.adweave.ai/meta-ads-mcp and an Authorization header containing your API token (prefixed with aw_). Obtain a free API token from adweave.ai (50 calls/month). Alternatively, install the AdWeave plugin for OAuth authentication and pre-built slash commands for common workflows.
Key features of Adweave Meta Ads
- Campaign management with bulk operations across ad accounts
- Creative upload and carousel building
- Audience targeting with interests, behaviors, and geolocations
- Performance insights with demographic and placement breakdowns
- Brand context including ad accounts, page IDs, colors, and fonts
- Competitor intelligence from live Meta Ad Library analysis
Use cases of Adweave Meta Ads
- Manage Meta Ads campaigns using natural language from any MCP client
- Generate and test ad creatives with image uploads and carousels
- Analyze campaign performance with detailed demographic breakdowns
- Research competitors by summarizing live ads from the Ad Library
- Post to Instagram and fetch creator media and insights
FAQ from Adweave Meta Ads
What is the difference between using the server standalone versus the plugin?
Standalone you configure the MCP endpoint directly in your client. The plugin wraps the server in six opinionated slash commands for daily creative generation, metrics feedback, ad launch, creative production, and competitor research, and also supports OAuth.
What runtime or dependencies are required?
No local runtime is required; the server is hosted at https://mcp.adweave.ai/meta-ads-mcp. You only need a compatible MCP client and an API token.
How do I get an API token?
Visit adweave.ai to sign up and obtain a free API token (50 calls/month). The token has the aw_ prefix.
What transport and authentication does the server use?
Transport: Streamable HTTP. Authentication: API Token (with aw_ prefix) or OAuth. The endpoint is https://mcp.adweave.ai/meta-ads-mcp.
What are the pricing plans?
Free: 50 calls/month. Starter: 500 calls/month. Pro: Unlimited calls. See adweave.ai/pricing for current details.
