a month ago
MCP server for Google Ads — diagnose spend efficiency, impression share, and asset performance from Claude.
22 tools across campaigns, keywords, RSAs, assets, audiences, geo/device splits, impression share, auction insights, and budget pacing — plus a raw GAQL escape hatch. Built for B2B paid search teams and agencies running real diagnosis, not just dashboard-style "list my campaigns" queries.
Why this exists
Most Google Ads MCP servers stop at "list campaigns + basic metrics." This one goes after the questions paid search teams actually ask: which RSA assets are labeled LOW so I can replace them, which keywords burn budget with zero conversions, who am I losing impression share to in auction insights, what's my mobile vs. desktop CPA gap, which campaigns are budget-limited right now. Those are the levers you pull to fix performance — and they're all first-class tools here.
Differentiated from the official googleads/google-ads-mcp: ships RSA asset performance labels, auction insights, impression share analysis, geo/device splits, audience targeting inspection, and budget pacing.
Server Config
{
"mcpServers": {
"google-ads": {
"command": "npx",
"args": [
"-y",
"@zleventer/google-ads-mcp"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
"GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
"GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
"GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
"GOOGLE_ADS_CUSTOMER_ID": "1234567890"
}
}
}
}