What authentication is required?
OAuth 2.0 credentials (Client ID + Secret) with a refresh token scoped to `https://www.googleapis.com/auth/adwords`, plus a Google Ads Developer Token.
G
Google Ads MCP Server
@ZLeventer
基本信息
关于 Google Ads MCP Server
MCP server for Google Ads — diagnose spend efficiency, impression share, and asset performance from Claude.
Google Ads MCP Server 配置
使用下面的配置,将此服务器添加到你的 MCP 客户端。
{
"mcpServers": {
"google-ads": {
"command": "npx",
"args": [
"-y",
"@zleventer/google-ads-mcp"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
"GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
"GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
"GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
"GOOGLE_ADS_CUSTOMER_ID": "1234567890"
}
}
}
}Google Ads MCP Server 工具
22Escape hatch: run any raw GAQL query against Google Ads. Use when preset tools don't cover the report shape you need. Docs: developers.google.com/google-ads/api/docs/query/overview
List all Google Ads customer accounts the authenticated user has access to. Useful for finding customer IDs.
Get basic info for the current Google Ads account: name, currency, timezone, manager flag, status.
List campaigns in the account with name, status, channel type, bidding strategy, and date range. Filter by status (default ENABLED).
Campaign-level performance: impressions, clicks, CTR, avg CPC, cost, conversions, conv value, CPA, ROAS. Defaults to last 28 days, enabled campaigns, sorted by cost desc.
Ad group performance with campaign context. Optional campaign_id filter. Default last 28 days, enabled ad groups.
Keyword-level performance with match type, quality score, clicks, cost, conversions. Filter by campaign_id or ad_group_id. Default last 28 days, enabled keywords.
Search terms that triggered ads (the actual user queries, not your keywords). Essential for finding wasted spend and negative keyword candidates. Default last 28 days.
Conversions and conversion value broken down by campaign × conversion action. Sorted by conversions desc. Default last 28 days.
List all conversion actions configured in the account: name, category, type, whether included in Conversions metric, counting type.
List Responsive Search Ads with all headlines, descriptions, Ad Strength rating, and approval status. Filter by campaign or ad group.
Asset-level performance labels (BEST / GOOD / LOW / PENDING / LEARNING) for RSA headlines and descriptions. Identifies which assets to keep, test, or replace.
List account-level assets: sitelinks, callouts, structured snippets, images, call extensions, and more. Filter by asset type.
Assets linked to campaigns with field type and status. Shows which extensions are active on which campaigns.
List user lists (remarketing audiences, customer match lists) in the account with size, eligibility, and match rate.
Audiences attached to campaigns with targeting setting (observation vs targeting) and bid modifier. Shows both inclusion and exclusion lists.
Performance broken down by geographic location (country, region, city). Surfaces top and bottom geo segments by cost and conversions.
Clicks, cost, CTR, conversions, and CPA split by MOBILE / DESKTOP / TABLET per campaign. Default last 28 days.
Search Impression Share, Lost IS (Budget), and Lost IS (Rank) per campaign. Identifies whether budget or Quality Score/bid is limiting reach.
Auction Insights report: impression share, overlap rate, outranking share, top-of-page %, and absolute top % vs competitors. Optional campaign filter.
All campaign budgets with daily/total amount, delivery method (STANDARD/ACCELERATED), period, and whether a recommended budget exists.
Cost vs budget per campaign for the specified period with utilization percentage. Flags over- and under-pacing campaigns. Default last 28 days.
概览
What is Google Ads MCP?
An MCP server that provides Claude with 22 tools to diagnose Google Ads spend efficiency, impression share, and asset performance. Built for B2B paid search teams and agencies who need real performance fixes, not just dashboard queries.
How to use Google Ads MCP?
Install by running npx -y google-ads-mcp and configure in Claude Desktop, Claude Code, or Cursor with environment variables: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, and GOOGLE_ADS_CUSTOMER_ID. Use the 22 tool names (e.g., gads_rsa_asset_performance) to execute queries.
Key features of Google Ads MCP
- 22 tools across campaigns, keywords, RSAs, assets, audiences
- RSA asset performance labels (BEST/GOOD/LOW)
- Auction insights and impression share analysis
- Geo and device performance splits
- Budget pacing and utilization % per campaign
- Raw GAQL escape hatch for custom queries
Use cases of Google Ads MCP
- Identify RSA assets with LOW labels to replace
- Find keywords burning budget with zero conversions
- Analyze impression share loss against competitors
- Compare mobile vs desktop CPA across all campaigns
- Detect budget-limited campaigns using Lost IS (Budget)
常见问题
What are the runtime requirements?
Node.js 20+ is required.
How does this differ from the official Google Ads MCP server?
It ships RSA asset performance labels, auction insights, impression share analysis, geo/device splits, audience targeting inspection, and budget pacing — features not in `googleads/google-ads-mcp`.
Can I query custom data?
Yes, the built-in `gads_run_gaql` tool lets you run any raw GAQL query as an escape hatch.
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