什么是 Claude 营销 Skills？
给 Claude 一套营销方法论的 Skills（SKILL.md 文件夹）——SEO 审计、文案、转化率优化、发布规划——在你的请求匹配时自动使用。
Claude 营销与 SEO Skills
营销类 Skills 让 Claude 变成按清单工作的专家：覆盖可抓取性、元数据和结构化数据的 SEO 审计；从用户原话出发的落地页文案；针对注册流程的转化率评审。
下面先列 SEO Skills，再列文案与增长 Skills，最后是营销分类下的其他 Skills。任务需要真实搜索数据时，搭配 SEO MCP 服务器使用。
用于 SEO 的 Claude Skills
技术与页面审计、面向 AI 搜索答案的优化、规模化程序化页面、结构化数据、站点结构和内容规划。
seo-audit
coreyhaines31 / marketingskills
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.
营销与增长157.9K
ai-seo
coreyhaines31 / marketingskills
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
营销与增长88.1K
programmatic-seo
coreyhaines31 / marketingskills
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
营销与增长100K
site-architecture
coreyhaines31 / marketingskills
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
设计与 UI75.6K
content-strategy
coreyhaines31 / marketingskills
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
营销与增长104.1K
文案、转化率与增长
撰写和润色文案，提升页面、注册和新手引导的转化，规划发布与定价，运营社交、邮件、广告和推荐计划。
copywriting
coreyhaines31 / marketingskills
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
营销与增长148K
copy-editing
coreyhaines31 / marketingskills
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.
测试与质量91.9K
marketing-psychology
coreyhaines31 / marketingskills
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.
营销与增长108.7K
marketing-ideas
coreyhaines31 / marketingskills
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
营销与增长97.2K
social-content
coreyhaines31 / marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.
营销与增长67.5K
cold-email
coreyhaines31 / marketingskills
Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement.
营销与增长78.2K
ad-creative
coreyhaines31 / marketingskills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'static ad concepts,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'text message ad,' 'fake DM ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'motion video ad,' 'faceless video ad,' 'animated explainer ad,' 'motion collage ad,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
营销与增长79.4K
churn-prevention
coreyhaines31 / marketingskills
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.
营销与增长74.1K
更多营销 Skills
营销分类下的其他 Skills，按安装量排序。
just-scrape
scrapegraphai / just-scrape
Search, scrape, crawl, extract structured data, and monitor web pages via the ScrapeGraph AI CLI. Use when the user asks to search the web, scrape a webpage, grab content from a URL, extract JSON from a site, crawl documentation or site sections, monitor a page for changes, inspect request history, check ScrapeGraph credits, or validate API setup.
营销与增长244.8K
官方firecrawl
firecrawl / cli
Search, scrape, and interact with the web via the Firecrawl CLI. Use this skill whenever the user wants to search the web, find articles, research a topic, look something up online, scrape a webpage, grab content from a URL, get data from a website, crawl documentation, download a site, or interact with pages that need clicks or logins. Also use when they say "fetch this page", "pull the content from", "get the page at https://", or reference external websites. This provides real-time web search with full page content and interact capabilities — beyond what Claude can do natively with built-in tools. Do NOT trigger for local file operations, git commands, deployments, or code editing tasks.
营销与增长91.2K
website-to-hyperframes
heygen-com / hyperframes
Capture a website and create a HyperFrames video from it. Use when: (1) a user provides a URL and wants a video, (2) someone says "capture this site", "turn this into a video", "make a promo from my site", (3) the user wants a social ad, product tour, or any video based on an existing website, (4) the user shares a link and asks for any kind of video content. Even if the user just pastes a URL — this is the skill to use.
营销与增长89.8K
product-launch-video
heygen-com / hyperframes
Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Not a general site tour (/website-to-video). Unclear → /hyperframes.
营销与增长88.5K
embedded-captions
heygen-com / hyperframes
Add captions to a talking-head video. ONE catalog (CATALOG.md) of 36 visual identities behind two engines: column-flow (captions composited INTO the scene — matte occlusion + mix-blend; cream/ink/editorial/keynote/documentary/loud/neon/glitch/chrome/velocity) and themed constitutions (anchor/ordnance/terminal/neonsign/stardust/stomp/scoreboard/transit/vhs/arcade/dossier/laser/thunder/hologram/biolume/aurora/spectrum/papercut/popup/chalkboard/graffiti/brush/inkwater/ransom/lastpage/nightcity — e.g. a glyph-decode climax, a neon sign WRITTEN stroke by stroke, or the quiet `anchor` rail default). Route by identity, never by mode. Trigger on "captions/subtitles", "embed/cinematic captions", "VFX captions", "炸/特效/酷炫字幕", a named identity, or top-tier motion-graphics asks. Embedding every word is wrong for most talking-head content — `anchor` is the verbatim default. Runs locally end-to-end (transcribes and mattes the subject itself, no API key). Requires hyperframes and a single-subject clip (multi-shot clips are split per shot).
营销与增长87.5K
sales-enablement
coreyhaines31 / marketingskills
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.
营销与增长74.2K
官方firecrawl-scrape
firecrawl / cli
Extract clean markdown from any URL, including JavaScript-rendered SPAs. Use this skill whenever the user provides a URL and wants its content, says "scrape", "grab", "fetch", "pull", "get the page", "extract from this URL", or "read this webpage". Handles JS-rendered pages, multiple concurrent URLs, and returns LLM-optimized markdown. Use this instead of WebFetch for any webpage content extraction.
营销与增长73.9K
官方firecrawl-search
firecrawl / cli
Web search with full page content extraction. Use this skill whenever the user asks to search the web, find articles, research a topic, look something up, find recent news, discover sources, or says "search for", "find me", "look up", "what are people saying about", or "find articles about". Returns real search results with optional full-page markdown — not just snippets. Provides capabilities beyond Claude's built-in WebSearch.
营销与增长73.8K
官方firecrawl-crawl
firecrawl / cli
Bulk extract content from an entire website or site section. Use this skill when the user wants to crawl a site, extract all pages from a docs section, bulk-scrape multiple pages following links, or says "crawl", "get all the pages", "extract everything under /docs", "bulk extract", or needs content from many pages on the same site. Handles depth limits, path filtering, and concurrent extraction.
营销与增长72.3K
revops
coreyhaines31 / marketingskills
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
营销与增长71.4K
用好营销 Skills 的方法
- 先给 Claude 一次产品背景（目标用户、定位、竞品）——多数 Skills 开始前都会读取它。
- 做 SEO 时接入 Google Search Console 或抓取器，让审计基于你真实的页面和查询词。
- 一个任务用一个 Skill：“审计 /pricing 的 SEO”比“帮我做营销”效果好得多。
- 发布前检查生成文案里有没有你无法证实的说法。
Claude 营销 Skills 常见问题
用于营销和 SEO 的 Claude Skills：站点审计、AI 搜索优化、程序化 SEO、文案、转化率优化、发布与邮件营销，可直接用于 Claude Code。
哪些 Claude Skills 最适合做 SEO？
seo-audit 做技术和页面检查，ai-seo 提升在 AI 答案中的可见度，programmatic-seo 做规模化页面，schema-markup 做结构化数据。
营销 Skills 能在 Claude Code 里用吗？
能。安装到 ~/.claude/skills 或项目的 .claude/skills 目录即可；在 Claude.ai 和其他读取 SKILL.md 的智能体里也能用。
有了 Skills 还需要 SEO 工具吗？
需要数据就需要。Skill 提供方法；SEO MCP 服务器提供排名、关键词和抓取结果，让方法有据可依。