Shopify SEO Expert: Digital Darts MCP ServerVerifiedFeatured

What is Shopify SEO Expert: Digital Darts?

A remote MCP server for Shopify SEO. It connects an AI assistant to a Shopify store so the assistant can audit the store's SEO and apply approved fixes in bulk, without leaving the chat.

26 tools: 15 reads and 11 writes.

What it does

Audit and triage

• get_seo_summary — overall store score and headline numbers
• list_seo_issues — every issue found, ranked by what to fix first
• get_page_seo — the full SEO picture for a single page
• run_audit — re-run the audit on demand

Catalog

• list_resources / get_resource — products, collections, pages and blog posts
• get_image — image details
• unhide_resource — bring a hidden resource back into scope

Meta tags

• update_meta_tags / update_meta_tags_bulk — titles and descriptions, one page or hundreds

Image alt text

• update_image_alt / update_image_alt_bulk — alt text across the catalog

Broken links and redirects

• list_broken_links — found by scanning synced content, not by waiting on 404 traffic
• preview_link_replacement / replace_link — see every occurrence before anything changes
• create_redirect — turn a dead URL into a redirect
• list_redirect_chains / flatten_redirect_chain — collapse multi-hop redirects
• preview_link_titles / apply_link_titles — link title attributes
• run_link_scan — rescan the store for broken links

Google Search Console

• get_search_performance — impressions, clicks, CTR and position by query and page
• get_indexing_status — what Google has actually indexed
• inspect_url — live URL Inspection for a single page

Backlinks

• get_backlinks — referring domains and links pointing at the store

Jobs

• get_job_status — audits and link scans run as background jobs you can poll

Connecting

Point your client at the endpoint:

{
  "mcpServers": {
    "seo-expert": {
      "type": "http",
      "url": "https://seo.digitaldarts.com.au/mcp"
    }
  }
}

Authentication is OAuth 2.1 with dynamic client registration, so there is no API key to create. Your client opens a browser window on first use and you approve the store from there.

Works with Claude, ChatGPT and any MCP-capable client. Full setup guide: Connect an AI assistant

Requirements

A Shopify store with the SEO Expert: Digital Darts app installed. The MCP server is available on the Pro plan.