Yandex Direct Manager

What is Yandex Direct Manager?

Yandex Direct Manager is an AI service and MCP connector for Yandex Direct. It connects Claude or ChatGPT to an advertising account, allowing campaign management directly through conversation.

How to use Yandex Direct Manager?

Add the connector URL https://app.marketscore.ru/api/mcp to Claude or ChatGPT and authenticate via OAuth. For local clients (Cursor, VS Code, Cline) use the mcp-remote bridge. A Yandex Direct Manager account (Prof or Agency tariff, 7‑day free trial) is required.

Key features of Yandex Direct Manager

• 50+ tools for campaign management and analysis
• Campaign statistics by periods and slices (devices, gender, age, sites, geo)
• Identify inefficient spending (ROAS < 1, spend without conversions, wasteful placements and keywords)
• Pause campaigns, adjust strategy, daily/weekly budget, minus-words, bid adjustments, keywords
• AI insights: spend forecast, account audit (score 0–100), performance diagnostics, weekly brief
• Portfolio view across all accounts for agencies

Use cases of Yandex Direct Manager

• Optimize ad campaigns by detecting and pausing underperforming keywords or placements
• Get automated weekly briefs and account health scores for quick reporting
• Adjust budgets, strategies, and bid corrections through natural language
• Manage multiple client accounts with a portfolio dashboard for agencies

FAQ from Yandex Direct Manager

What is Yandex Direct Manager and how is it different from native Yandex Direct tools?

Yandex Direct Manager provides an AI interface (Claude/ChatGPT) for managing Yandex Direct campaigns via dialog, offering 50+ tools and AI‑powered diagnostics that are not available in the standard Yandex Direct UI.

How do I connect Yandex Direct Manager?

Add the connector URL https://app.marketscore.ru/api/mcp to your AI assistant (Claude or ChatGPT) and log in via OAuth. For local IDEs use the mcp-remote bridge.

Is my data secure with Yandex Direct Manager?

Yes. Authentication uses OAuth, and the Yandex token is never passed to the assistant. All write actions are explicitly marked so you see exactly what changes.

What are the requirements to use Yandex Direct Manager?

You need an active Yandex Direct advertising account and a Yandex Direct Manager subscription (Prof or Agency tariff, with a 7‑day free trial).

Does Yandex Direct Manager store my campaign data?

The README does not specify data storage details beyond OAuth security. Campaign data is retrieved live from Yandex Direct via API.