Backlane MCP ServerVerifiedFeatured

What is Backlane?

Backlane brings your eCommerce work into your AI chat. It is a hosted remote MCP server that connects your marketplace seller accounts to Claude, ChatGPT, Cursor, VS Code and any other MCP client.

Native integrations with OTTO Market and Kaufland, plus 50+ Mirakl-based marketplaces such as home24, Decathlon, XXXLutz, Conforama, MediaMarktSaturn, Leroy Merlin, Fnac Darty and Carrefour.

What you can do

• Orders and shipments: list open orders, ship, cancel and refund
• Stock, offers and prices: find low stock and update prices and inventory across channels
• Listing health: find out why a SKU or EAN is not live, rejected or missing mandatory or GPSR data
• Mirakl product data: fix Catalog Manager errors and failed product imports
• Kaufland Buybox: compare your key products with the leading offer
• OTTO Sponsored Product Ads: campaigns, budgets, bids, keywords and performance reports
• Customer service: answer buyer tickets and messages, resolve incidents, accept or reject returns
• Cross-marketplace analysis: compare sales of the same products across channels

Getting started

1. Create a free account at app.getbacklane.com and connect your marketplace accounts there. Credentials never go into the chat.
2. Add https://app.getbacklane.com/mcp to your MCP client.
3. Sign in with OAuth and ask: "Is Backlane working? Which marketplaces are connected?"

Setup guides per client: getbacklane.com/en/docs

Example prompts

• "Which of my OTTO products have fewer than 10 units in stock?"
• "Show my open orders on OTTO and sort them by order date."
• "Check my Kaufland listings for missing descriptions and show me the affected products."

Tools

• list_integrations: connected marketplaces and setup links for missing ones
• search: finds the right marketplace API operation for a task
• execute: runs an operation (writes are confirmed before they run)

Free during the open beta.