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Apple Ads MCP Server

@Happygallo

Repository

Basic information

Category

Other

Transports

stdio

Author

Happygallo

Submitted by

Javier Gallo Roca

About Apple Ads MCP Server

MCP server for Apple Search Ads API v5 — manage campaigns, keywords, budgets, and reports through AI assistants

#mcp#apple-search-ads#ai-tools#model-context-protocol#apple-ads

Apple Ads MCP Server config

Add this server to your MCP-compatible client using the configuration below.

{
  "mcpServers": {
    "apple-ads": {
      "command": "npx",
      "args": [
        "-y",
        "apple-ads-mcp"
      ],
      "env": {
        "ASA_CLIENT_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_TEAM_ID": "SEARCHADS.xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_KEY_ID": "xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx",
        "ASA_PRIVATE_KEY_PATH": "/Users/yourname/apple-ads-key-pkcs8.pem"
      }
    }
  }
}

Apple Ads MCP Server tools

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Overview

What is Apple Ads Mcp?

Apple Ads Mcp is an MCP server for the Apple Search Ads API v5. It connects to Claude (or other MCP clients) to let you manage campaigns, keywords, budgets, and reporting through natural language. It provides 54 tools, 3 resources, and 6 built-in prompts.

How to use Apple Ads Mcp?

Obtain Apple credentials (clientId, teamId, keyId) from the Apple Search Ads API tab, generate a private/public key pair with OpenSSL, and upload the public key. Then add the server to your MCP client’s configuration (e.g., Claude Desktop claude_desktop_config.json) using environment variables ASA_CLIENT_ID, ASA_TEAM_ID, ASA_KEY_ID, and ASA_PRIVATE_KEY_PATH (or ASA_PRIVATE_KEY for inline PEM). Start chatting in natural language.

Key features of Apple Ads Mcp

  • Campaign and ad group management (create, update, pause, delete)
  • Keyword optimization: add/remove targeting and negative keywords
  • Performance reporting by campaign, ad group, keyword, ad, and geo
  • Search term analysis to see actual user queries
  • Creative management including product pages
  • Budget order creation, updates, and utilization analysis
  • Impression share report generation and retrieval
  • Multi‑org support: switch organizations at runtime

Use cases of Apple Ads Mcp

  • Ask “How did my campaigns perform last week?” to get performance reports
  • “Pause the brand campaign and increase the budget on discovery to $500.”
  • “What search terms are triggering my ads? Add the best ones as exact‑match keywords.”
  • Run a campaign health check or keyword optimization workflow using built‑in prompts
  • Reallocate budgets across campaigns or analyze geo expansion opportunities

Frequently asked questions

1

What credentials do I need to set up the server?

You need a **clientId**, **teamId**, and **keyId** from the Apple Search Ads API tab, plus a private key generated via OpenSSL and uploaded to Apple.

2

How do I switch between multiple organizations?

Omit the `ASA_ORG_ID` environment variable from your config, then use

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