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Voc Amazon Reviews

@Hunter Guo

Agent-native Amazon review intelligence — fetches verified reviews from 10 marketplaces via real Shulex OpenAPI (not scrapers) and produces copy-ready listing improvements grounded in actual customer language. Backed by a 2B-review historical dataset that Helium 10 / Jungle Scout can't replicate. Works in any MCP client (Claude Code, Claude Desktop, ChatGPT, Cursor, Windsurf, VS Code, Cline).
Overview

VOC Amazon Reviews — Agent-Native Review Intelligence

Fetch and analyze verified Amazon reviews from 10 marketplaces (US, CA, MX, GB, DE, FR, IT, ES, JP, AU) via real Shulex OpenAPI — not scrapers. Built for AI agents running Amazon-seller workflows.

What it does

ToolWhat it does
fetch_reviewsPull verified Amazon reviews for any ASIN, up to 1000 per call
analyze_reviewsTurn raw reviews into structured VOC reports (themes, sentiment, complaints)
voc_fullOne-shot fetch + analyze for ad-hoc seller questions
extract_listing_improvementsGenerate copy-ready title, 5 bullets, description — grounded in real customer language. Uses Claude Opus 4.7 + proprietary rubric distilled from Shulex's 2B-review corpus
analyze_csvRun VOC analysis on any CSV/Excel (Walmart, Shopify, support tickets)
render_dashboardGenerate standalone HTML dashboards

Why it's different

  • Real OpenAPI access, not DOM scraping — won't break when Amazon changes HTML
  • Verified-purchase, Vine, helpful-vote, variant signals included in every review
  • Proprietary listing rubric trained on 2B+ historical Amazon reviews (data indexed before Amazon's access restrictions; cannot be replicated by buying API access today)
  • Agent-first design — tool schemas, error codes, and metadata optimized for LLM router selection

Installation (one line)

Add this to your MCP client config (Claude Code, Cursor, Cline):

{
  "mcpServers": {
    "voc-amazon-reviews": {
      "command": "uvx",
      "args": [
        "voc-amazon-reviews-mcp"
      ],
      "env": {
        "VOC_API_KEY": "your-shulex-key",
        "ANTHROPIC_API_KEY": "your-anthropic-key"
      }
    }
  }
}

Requires uv (install). First run pulls the repo and resolves deps in ~10s; subsequent runs are instant.

Get a free Shulex API key (100 calls/month, no credit card): apps.voc.ai/openapi

Example workflows

Listing rewrite: "Pull reviews of my ASIN and the top 3 competitors. Rewrite my listing to attack their weak points." → agent calls fetch_reviews × 4 → analyze_reviews × 4 → extract_listing_improvements → complete listing draft.

Daily monitoring: Schedule voc_full × 10 ASINs daily via cron; alerts on new negative theme clusters.

Competitor gap analysis: "What do customers complain about in this category that no top seller addresses?" → fetch_reviews × 5 → analyze_reviews → list of unaddressed pain points.

License

MIT

Server Config

{
  "mcpServers": {
    "voc-amazon-reviews": {
      "command": "uvx",
      "args": [
        "voc-amazon-reviews-mcp"
      ],
      "env": {
        "VOC_API_KEY": "your-shulex-key",
        "ANTHROPIC_API_KEY": "your-anthropic-key"
      }
    }
  }
}
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