Puppeteer+ MarTech MCP Server

@moonbirdai

Basic information

About Puppeteer+ MarTech MCP Server

MCP server for marketing technology analysis with AI assistants. Enables Claude and other MCP clients to detect analytics tools, tag managers, and advertising pixels through conversational interfaces.

#marketing #seo #digital-marketing #puppeteer#digital-analytics#martech#model-context-protocol #model-context-protocol-servers

Puppeteer+ MarTech MCP Server config

Add this server to your MCP-compatible client using the configuration below.

{
  "mcpServers": {
    "puppeteer-plus-martech-mcp": {
      "command": "npx",
      "args": [
        "puppeteer-plus-martech"
      ]
    }
  }
}

Puppeteer+ MarTech MCP Server tools

Navigate to a URL

Take a screenshot of the current page or a specific element

Get a high-level overview of all marketing technologies on a webpage

Deep dive into analytics platforms (GA4, UA, Adobe Analytics, etc.) on a webpage

Focus on advertising platforms (Facebook, TikTok, etc.) on a webpage

Analyze tag management systems (GTM, Tealium, etc.) on a webpage

Analyze network requests for tracking and marketing activities

Take a screenshot with marketing technologies visually highlighted

Comprehensive analysis of all marketing and analytics technologies on a webpage

Take a screenshot with detailed marketing technologies visually highlighted

Capture and parse Adobe Analytics and Experience Platform beacons on a webpage

Analyze SEO metadata and structure on a webpage

Analyze meta tags, titles, and descriptions on a webpage

Analyze URL structure, headings hierarchy, and page organization

Analyze JSON-LD, microdata, and schema.org markup on a webpage

Audit image alt text on a webpage for accessibility and SEO compliance

Overview

What is Puppeteer+ MarTech?

Puppeteer+ MarTech is a Model Context Protocol (MCP) server that extends Puppeteer with specialized capabilities for digital marketing and SEO analysis. It enables LLM applications like Claude to perform comprehensive marketing technology audits on websites.

How to use Puppeteer+ MarTech?

Install via npm with npm install puppeteer-plus-martech or run directly with npx -y puppeteer-plus-martech. Integrate with Claude Desktop by adding the server configuration to claude_desktop_config.json as shown in the README.

Key features of Puppeteer+ MarTech

Marketing technology detection across analytics, ads, and tag managers
Network beacon analysis for marketing-related requests
Advanced analytics parsing (Adobe Analytics, AEP Web SDK)
SEO metadata, structure, and schema analysis
Visual debugging with marketing technologies highlighted on screenshots
Omnibug-inspired detection with extensive vendor support

Use cases of Puppeteer+ MarTech

Perform comprehensive marketing technology audits on any website
Identify analytics tools, ad pixels, and tag managers in use
Analyze SEO metadata, structured data, and page structure
Capture and parse Adobe Analytics and AEP Web SDK beacons
Debug marketing implementations with visual screenshots

Frequently asked questions

Is this an official Anthropic product?

No, it's an experimental implementation inspired by and building upon the original Puppeteer MCP server by Anthropic.

What runtime does it require?

Node.js and npm are required to install and run the server.

How do I configure it with Claude Desktop?

Add the configuration shown in the README to your `claude_desktop_config.json` file using the `npx -y puppeteer-plus-martech` command.

What marketing technologies can it detect?

It detects a wide range including Google Analytics, Adobe Analytics, Facebook Pixel, Google Tag Manager, HubSpot, and many others—see the Supported Technologies section

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