Google Ads Mcp
@ZLeventer
About Google Ads Mcp
MCP server for Google Ads — diagnose spend efficiency, impression share, and asset performance from Claude.
Config
Add this server to your MCP-compatible client using the configuration below.
{
"mcpServers": {
"google-ads": {
"command": "npx",
"args": [
"-y",
"@zleventer/google-ads-mcp"
],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_TOKEN",
"GOOGLE_ADS_CLIENT_ID": "YOUR_CLIENT_ID",
"GOOGLE_ADS_CLIENT_SECRET": "YOUR_CLIENT_SECRET",
"GOOGLE_ADS_REFRESH_TOKEN": "YOUR_REFRESH_TOKEN",
"GOOGLE_ADS_CUSTOMER_ID": "1234567890"
}
}
}
}Tools
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Overview
What is Google Ads MCP?
An MCP server that provides Claude with 22 tools to diagnose Google Ads spend efficiency, impression share, and asset performance. Built for B2B paid search teams and agencies who need real performance fixes, not just dashboard queries.
How to use Google Ads MCP?
Install by running npx -y google-ads-mcp and configure in Claude Desktop, Claude Code, or Cursor with environment variables: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CLIENT_ID, GOOGLE_ADS_CLIENT_SECRET, GOOGLE_ADS_REFRESH_TOKEN, and GOOGLE_ADS_CUSTOMER_ID. Use the 22 tool names (e.g., gads_rsa_asset_performance) to execute queries.
Key features of Google Ads MCP
- 22 tools across campaigns, keywords, RSAs, assets, audiences
- RSA asset performance labels (BEST/GOOD/LOW)
- Auction insights and impression share analysis
- Geo and device performance splits
- Budget pacing and utilization % per campaign
- Raw GAQL escape hatch for custom queries
Use cases of Google Ads MCP
- Identify RSA assets with LOW labels to replace
- Find keywords burning budget with zero conversions
- Analyze impression share loss against competitors
- Compare mobile vs desktop CPA across all campaigns
- Detect budget-limited campaigns using Lost IS (Budget)
FAQ from Google Ads MCP
What authentication is required?
OAuth 2.0 credentials (Client ID + Secret) with a refresh token scoped to https://www.googleapis.com/auth/adwords, plus a Google Ads Developer Token.
What are the runtime requirements?
Node.js 20+ is required.
How does this differ from the official Google Ads MCP server?
It ships RSA asset performance labels, auction insights, impression share analysis, geo/device splits, audience targeting inspection, and budget pacing — features not in googleads/google-ads-mcp.
Can I query custom data?
Yes, the built-in gads_run_gaql tool lets you run any raw GAQL query as an escape hatch.
Are there any known limitations?
—
Frequently asked questions
What authentication is required?
OAuth 2.0 credentials (Client ID + Secret) with a refresh token scoped to `https://www.googleapis.com/auth/adwords`, plus a Google Ads Developer Token.
What are the runtime requirements?
Node.js 20+ is required.
How does this differ from the official Google Ads MCP server?
It ships RSA asset performance labels, auction insights, impression share analysis, geo/device splits, audience targeting inspection, and budget pacing — features not in `googleads/google-ads-mcp`.
Can I query custom data?
Yes, the built-in `gads_run_gaql` tool lets you run any raw GAQL query as an escape hatch.
Basic information
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